RPM Technik talk about how years of sustaining Porsches lends itself so nicely to promoting them, and why they provide a few of the most meticulously ready Porsches in the marketplace. Written by: RPM Technik
Speaking with the workforce at RPM Technik, it’s intriguing to know how their enterprise
has developed from a single founding member of workers to the 23-strong workforce they run right this moment. Contemplating they’ve at all times been one-marque specialists, this achievement is all of the extra spectacular. While the enterprise is roughly two-thirds technical and engineering targeted and one-third gross sales, a big proportion of latest shoppers to the enterprise find yourself coming by the gross sales division. With as much as 25 Porsches on the market at anybody level, the most important introducer of latest site visitors to RPM Technik’s web site is through the gross sales channel. Naturally, these digital enquiries finally result in bodily conferences the place shoppers come down to satisfy the workforce.
Most of the time, these new shoppers are handled to a behind-the-scenes have a look at what the enterprise does, which regularly results in real shock. “I really consider the variety of labor that our workforce can undertake is class-leading. There aren’t any different specialists that may provide complete options for each side of Porsche possession from each traditional to trendy”, explains Greig Daly, RPM Technik Gross sales Director. Greig joined the director workforce at RPM Technik alongside founding Director Ollie Preston and fellow Director Darren Anderson.
Greig’s introduction to the workforce a decade in the past was key to the evolution of the gross sales facet of the enterprise. “We began again in 2012, with a really targeted workshop workforce and an rising gross sales division. With the workshop workforce setting such exceptionally excessive requirements for making ready gross sales automobiles, it was really actually arduous at the beginning. I discovered consumers didn’t know sufficient about who we had been or how we got here to be promoting Porsches. Finally although, with militant consistency for each consumer service and car high quality, our status grew”.
RPM Technik now sells round 130 used Porsche fashions per 12 months, with a powerful bias in direction of the GT mannequin ranges. With the Hertfordshire-based outfit being a market chief in constructing and organising Manthey Racing Porsche fashions, being Europe’s main provider of Floor Transforms ceramic brake upgrades and having a prolific status for upgrading GT3, GT4 and RS fashions, it’s a synergy that makes a complete lot of sense.
With homeowners at all times concerned with sampling totally different flavours of Porsche, with the ability to present their shoppers with an unbiased opinion on which automobile could also be the most suitable choice to go together with subsequent completely goes in opposition to the grain of the old- common gross sales strategies of promoting what’s within the showroom. It’s a core precept that, while providing nearly zero short-term profit to the enterprise, provides new shoppers the idea that the gross sales workforce’s actions converse louder than phrases. We offers you the perfect recommendation and finally we’ll do enterprise collectively, whether or not that’s on this sale or on one in eight years’ time!
The RPM Technik gross sales workforce was bolstered by the hiring of Alex Cooper three years in the past, which is an fascinating story in itself. Alex, a lifelong fan of something Porsche, had at all times dreamt of working with the model and approached Greig 4 years previous to becoming a member of the squad. Again then, Alex was one of many UK’s main gross sales guys within the Fiat world, studying his craft and proving very profitable, nonetheless his expertise in larger worth gross sales was nearly non-existent. Alex reminisced, “Once I first met Greig, Darren and later Ollie, I knew right away I wished to work with them, and while I used to be desperately upset once I didn’t get the job the primary time round, their recommendation was actually helpful”.
The RPM Technik director workforce may see the expertise Alex had however wished him to realize some extra expertise and had been impressed when, 4 years later, after a profitable stint working for Mercedes in Tub, Alex returned for a job interview. “Clearly he landed the job on advantage, however his dedication to following our recommendation was refreshing to see at the present time”, beams Darren Anderson, Business Director. “To have such energy in depth throughout the gross sales workforce, simply as we’ve got within the workshop workforce, is important, particularly as we appear to be getting busier month on month”.
RPM Technik’s well-established gross sales mannequin that gives a secure and safe ‘Sale or Return’ mechanism for shoppers to promote their Porsche is barely gaining popularity. When consigning your automobile with them, it not solely will get marketed and bought on the appropriate worth, however each the proprietor and purchaser should purchase or promote with a very clear conscience that the automobile has been ready to RPM Technik’s exacting requirements, and might be pushed as Porsche meant.
Greig recounts, “A couple of years again, lots of the ultra-high-value automobiles had been purchased and tucked away
as pure investments which is honest sufficient, however we’ve got seen a radical change in our shoppers shopping for automobiles to make use of them. It’s implausible to see, and means the core mantra of prepping the automobiles correctly that we instilled years in the past now actually involves the forefront. I might be snug that the Porsches we promote are so nicely ready that some shoppers have collected and brought them straight to the Nürburgring from the showroom for 3 days on observe with full confidence. That place takes no prisoners, so we should ensure our automobiles not solely look fairly on handover, however extra importantly, they’re mechanically prepared to bop all day on observe”.
